From The Greats
Author identity verified in the publisher record for this catalog addition.
From The Greats placeholder
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford · 2019
April Dunford’s book on product positioning. This canonical record uses the original 2019 publication, without asserting a preferred or updated edition.
2 source-backed recsNo paid placementBuy links disclosed
Recommended by, documented so far
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It appears in 2 currently documented source-backed recommendations.
Derrick Reimer
SavvyCal founder and Drip technical cofounder
Recommended
Own reading list
reading-list
Documented citation: Included in his own reading list for founders.
Documented citation · Recommended
Open source
Evidence details
Books For FoundersThis source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.
Derrick Reimer · undated · accessed 2026-10-01
reading-list · Own reading list
Original authored reader-facing list, not a third-party collection; each title directly named.
Derrick Reimer
SavvyCal founder and Drip technical cofounder
Recommended
Original host-published transcript
podcast
Documented citation: Recommended for founders working on product positioning.
Documented citation · Recommended
Open source
Evidence details
Episode 666: Books for SaaS FoundersThis source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.
Startups for the Rest of Us · 2023-06-20 · accessed 2026-10-01
podcast · Original host-published transcript
Named Derrick speaker attribution inspected separately from cohost Rob Walling’s selections. Published June20, recorded June7. No audio corroboration or purported verbatim quote. Conditional on actively working on positioning; his just-in-time reading approach is retained.