From The Greats
Computer graphics pioneer, Pixar co-founder, and co-author of Creativity, Inc.
Open Library Covers
Creativity, Inc.
by Ed Catmull and Amy Wallace · 2014
Ed Catmull's account of building and protecting creative culture at Pixar.
0 source-backed recs2 mention/citation signalsNo paid placementBuy links disclosed
Documented mentions and citations
Creativity, Inc. appears in 2 source-backed mention or citation signals, not direct recommendations.
Mark Zuckerberg
Co-founder and CEO, Meta
Documented citation
Reported Facebook book club selection
article
Documented citation: I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity.
Documented citation
Documented citation
article
Why Mark Zuckerberg thinks everyone can learn something from Pixar
Open source
This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.
Business Insider · 2015-03-03 · accessed 2026-06-20
Business Insider reported that Zuckerberg chose Creativity, Inc. for A Year of Books and quoted his personal Facebook explanation.
Demis Hassabis
Co-founder & CEO, Google DeepMind
Documented citation
YouTube interview clip
video
Documented citation: Public indexes report Hassabis calling Creativity, Inc. a brilliant book about Pixar.
Documented citation
Documented citation
video
Demis Hassabis interview mentioning Creativity, Inc.
Open source
This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.
YouTube · timestamp 19:20 · accessed 2026-06-21
Timestamped YouTube URL recovered from Most Recommended Books. Quote text is not treated as exact because it was not directly extracted from the primary transcript in this pass.