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TechnologyFounder MemoirBusiness Model

Direct from Dell

by Michael Dell with Catherine Fredman · 1999

Michael Dell's account of Dell's direct-sales model, early growth, and operating lessons from building the company.

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Michael Dell · Dell Technologies founder

Catherine Fredman · Business writer

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Michael DellDell Technologies founder

Founder/operator behind Dell Technologies and author on the company's direct model and founder leadership.

Catherine FredmanBusiness writer

Business writer credited as Michael Dell's collaborator on Direct from Dell.

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