Influence

by Robert B. Cialdini · 1984

A practical framework for understanding persuasion, compliance, and human decision-making.

1 source-backed recNo paid placementBuy links disclosed

Author signal

Robert B. Cialdini · Persuasion researcher

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Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

Robert B. CialdiniPersuasion researcher

Psychologist known for research on influence, persuasion, and compliance.

Recommended by, documented so far

Influence appears in 1 currently documented source-backed recommendation.

Charlie Munger Investor, Berkshire Hathaway

Recommended Book passage book

I immediately sent copies of Cialdini's book to all my children.

Exact quote verified Recommended book Poor Charlie's Almanack

We captured the recommendation language from the source.

Stripe Press · 2005; web edition 2023 · accessed 2026-06-21

Stripe Press web edition of Poor Charlie's Almanack includes the Psychology of Human Misjudgment passage where Munger says he learned from Cialdini's Influence and sent copies to all his children.

Open source

Recommended · Book passage · book Source 2005; web edition 2023

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