Blue Ocean Strategy

by W. Chan Kim and Renee Mauborgne · 2005

A strategy book about creating uncontested market space rather than competing in crowded markets.

1 source-backed recNo paid placementBuy links disclosed

Author signal

W. Chan Kim · Book author

Renee Mauborgne · Book author

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Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

W. Chan KimBook author

Author credited for a Steve Blank Books for Startups catalog title.

Renee MauborgneBook author

Author credited for a Steve Blank Books for Startups catalog title.

Who else recommends this

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Steve BlankRecommended

Official startup reading list · official

Recommended by, documented so far

Blue Ocean Strategy appears in 1 currently documented source-backed recommendation.

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