Business Model Generation

by Alexander Osterwalder and Yves Pigneur · 2010

A visual handbook for designing, testing, and communicating business models.

1 source-backed recNo paid placementBuy links disclosed

Author signal

Alexander Osterwalder · Book author

Yves Pigneur · Book author

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Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Yves PigneurBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

Business Model Generation appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Strong recommendation Official startup reading list official

Make sure this one is on your shelf.

Exact quote verified Strong recommendation official Books for Startups

We captured the recommendation language from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Strong recommendation · Official startup reading list · official Source accessed 2026-06-21

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