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Business Model Generation

by Alexander Osterwalder and Yves Pigneur · 2010

A visual handbook for designing, testing, and communicating business models.

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Alexander Osterwalder · Book author

Yves Pigneur · Book author

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Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Yves PigneurBook author

Author credited for a Steve Blank Books for Startups catalog title.

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Steve BlankStrong recommendation

Official startup reading list · official

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Business Model Generation appears in 1 currently documented source-backed recommendation.

Cover of Business Model Generation

Business Model Generation

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Alexander Osterwalder · Book author

Yves Pigneur · Book author

Make sure this one is on your shelf.
Exact quote verified Strong recommendation official Books for Startups

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Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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Strong recommendation · Official startup reading list · official Source accessed 2026-06-21
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