From The Greats
Suggest a source
Home/Books
Cover of Crossing the Chasm Open Library Covers
StartupsMarketingTechnology

Crossing the Chasm

by Geoffrey A. Moore · 1991

A technology-marketing classic about moving from early adopters to mainstream customers.

1 source-backed recNo paid placementBuy links disclosed
Author signal

Geoffrey A. Moore · Book author

AmazonAffiliate disclosure: We may earn a commission when you buy through some links. Recommendations are included because of the source, not because of the retailer. Details

Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

Geoffrey A. MooreBook author

Author credited for a Steve Blank Books for Startups catalog title.

Who else recommends this

Direct source-backed recommendation rows only. Authored and about-book relationships are excluded from this count.

Steve BlankRecommended

Official startup reading list · official

Recommended by, documented so far

Crossing the Chasm appears in 1 currently documented source-backed recommendation.

Cover of Crossing the Chasm
StartupsMarketingTechnology

Crossing the Chasm

by Geoffrey A. Moore · 1991

Author signal

Geoffrey A. Moore · Book author

Crossing the Chasm made me understand that there are repeatable patterns in early stage companies.
Exact quote verified Recommended official Books for Startups

We captured the recommendation language from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source
Steve BlankSteve Blank
Recommended · Official startup reading list · official Source accessed 2026-06-21
AmazonAffiliate disclosure: We may earn a commission when you buy through some links. Recommendations are included because of the source, not because of the retailer. Details