Crossing the Chasm

by Geoffrey A. Moore · 1991

A technology-marketing classic about moving from early adopters to mainstream customers.

2 source-backed recsNo paid placementBuy links disclosed

Author signal

Geoffrey A. Moore · Book author

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Geoffrey A. MooreBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

Crossing the Chasm appears in 2 currently documented source-backed recommendations.

Steve Blank Entrepreneur and customer-development author

Recommended Official startup reading list official

Crossing the Chasm made me understand that there are repeatable patterns in early stage companies.

Exact quote verified Recommended official Books for Startups

We captured the recommendation language from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Recommended · Official startup reading list · official Source accessed 2026-06-21

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Drew Houston Co-founder & CEO, Dropbox

Recommended Podcast transcript transcript

there's a book called Crossing the Chasm, which is another classic.

Exact quote verified Recommended transcript The Tim Ferriss Show Transcripts: Drew Houston

We captured the recommendation language from the source.

Tim Ferriss · 2018-08-29 · accessed 2026-06-23

Houston identifies Crossing the Chasm as another classic after naming The Innovator's Dilemma as instrumental.

Open source

Recommended · Podcast transcript · transcript Source 2018-08-29

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