From The Greats
Author credited for a Steve Blank Books for Startups catalog title.
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Marketing High Technology
by William H. Davidow · 1986
A technology-marketing book that introduced whole-product and mainstream-customer ideas to many readers.
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Marketing High Technology appears in 1 currently documented source-backed recommendation.
Marketing High Technology
Documented citation: Steve Blank says Marketing High Technology introduced him to whole-product and mainstream-customer ideas.
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Books for Startups
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This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.
Steve Blank · accessed 2026-06-21 · accessed 2026-06-21
Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.
Steve Blank