The Marketing Playbook

by John Zagula and Richard Tong · 2004

A tactical marketing strategy guide for choosing and executing market plays.

1 source-backed recNo paid placementBuy links disclosed

Author signal

John Zagula · Book author

Richard Tong · Book author

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Author signal

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John ZagulaBook author

Author credited for a Steve Blank Books for Startups catalog title.

Richard TongBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

The Marketing Playbook appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Recommended Official startup reading list official

Documented citation: Steve Blank says The Marketing Playbook gives marketers five strategy options.

Documented citation Recommended official Books for Startups

This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Recommended · Official startup reading list · official Source accessed 2026-06-21

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