From The Greats
Author credited for a Steve Blank Books for Startups catalog title.
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The Marketing Playbook
by John Zagula and Richard Tong · 2004
A tactical marketing strategy guide for choosing and executing market plays.
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The Marketing Playbook appears in 1 currently documented source-backed recommendation.
The Marketing Playbook
Documented citation: Steve Blank says The Marketing Playbook gives marketers five strategy options.
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Books for Startups
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Steve Blank · accessed 2026-06-21 · accessed 2026-06-21
Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.
Steve Blank