The One to One Future

by Don Peppers and Martha Rogers · 1993

A book on customer relationships, lifetime value, and individualized marketing.

1 source-backed recNo paid placementBuy links disclosed

Author signal

Don Peppers · Book author

Martha Rogers · Book author

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Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

Don PeppersBook author

Author credited for a Steve Blank Books for Startups catalog title.

Martha RogersBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

The One to One Future appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Recommended Official startup reading list official

Documented citation: Steve Blank says The One to One Future opened his eyes to customer lifecycle concepts.

Documented citation Recommended official Books for Startups

This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Recommended · Official startup reading list · official Source accessed 2026-06-21

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