The One to One Future

by Don Peppers and Martha Rogers · 1993

A book on customer relationships, lifetime value, and individualized marketing.

1 source-backed recNo paid placementBuy links disclosed

Author signal

Don Peppers · Book author

Martha Rogers · Book author

AmazonAffiliate disclosure: We may earn a commission when you buy through some links. Recommendations are included because of the source, not because of the retailer. Details

Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

Don PeppersBook author

Author credited for a Steve Blank Books for Startups catalog title.

Martha RogersBook author

Author credited for a Steve Blank Books for Startups catalog title.

Who else recommends this

Direct source-backed recommendation rows only. Authored and about-book relationships are excluded from this count.

Steve BlankRecommended

Official startup reading list · official

Recommended by, documented so far

The One to One Future appears in 1 currently documented source-backed recommendation.

Marketing Customers Strategy