The Other Side of Innovation

by Vijay Govindarajan and Chris Trimble · 2010

A guide to executing innovation inside established organizations.

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Vijay Govindarajan · Book author

Chris Trimble · Book author

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Vijay GovindarajanBook author

Author credited for a Steve Blank Books for Startups catalog title.

Chris TrimbleBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

The Other Side of Innovation appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Recommended Official startup reading list official

The other side of innovation is the closest recipe I've read for getting entrepreneurship right in large companies.

Exact quote verified Recommended official Books for Startups

We captured the recommendation language from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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Recommended · Official startup reading list · official Source accessed 2026-06-21

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