From The Greats
Author credited for a Steve Blank Books for Startups catalog title.
Open Library Covers
Total Customer Service
by William H. Davidow and Bro Uttal · 1989
A book about customer service as a competitive operating weapon.
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Total Customer Service appears in 1 currently documented source-backed recommendation.
Total Customer Service
Documented citation: Steve Blank includes Total Customer Service in his Strategy Books for Startups section.
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Books for Startups
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Steve Blank · accessed 2026-06-21 · accessed 2026-06-21
Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.
Steve Blank