Total Customer Service

by William H. Davidow and Bro Uttal · 1989

A book about customer service as a competitive operating weapon.

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Author signal

William H. Davidow · Book author

Bro Uttal · Book author

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William H. DavidowBook author

Author credited for a Steve Blank Books for Startups catalog title.

Bro UttalBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

Total Customer Service appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Recommended Official startup reading list official

Documented citation: Steve Blank includes Total Customer Service in his Strategy Books for Startups section.

Documented citation Recommended official Books for Startups

This source documents the book relationship, but the displayed text is a catalog summary rather than a verbatim quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Recommended · Official startup reading list · official Source accessed 2026-06-21

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