Value Proposition Design

by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith · 2014

A practical guide to designing and testing value propositions for customers.

1 source-backed recNo paid placementBuy links disclosed

Author signal

Alexander Osterwalder · Book author

Yves Pigneur · Book author

Gregory Bernarda · Book author

Alan Smith · Book author

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Author signal

Some books matter because the author has done rare work in the real world. We show that separately from who recommended the book.

Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Yves PigneurBook author

Author credited for a Steve Blank Books for Startups catalog title.

Gregory BernardaBook author

Author credited for a Steve Blank Books for Startups catalog title.

Alan SmithBook author

Author credited for a Steve Blank Books for Startups catalog title.

Recommended by, documented so far

Value Proposition Design appears in 1 currently documented source-backed recommendation.

Steve Blank Entrepreneur and customer-development author

Strong recommendation Official startup reading list official

It's another must have for your bookshelf.

Exact quote verified Strong recommendation official Books for Startups

We captured the recommendation language from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Open source

Strong recommendation · Official startup reading list · official Source accessed 2026-06-21

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